This review was last updated
This CRM Review examines Elateral MSC.
In-Depth CRM Review
Surrey GU9 7XX
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
About the Company:
Elateral – Fueling Mass Multi-Channel Customization
As the “visionary pace-setter” in intelligent multi-channel content generation, Elateral’s market-leading, patent-pending technology is helping to power one of the most exciting marketing mega-trends in generations: Mass Multi-Channel Customization.
Sophisticated multi-channel experience and dialog management platforms, energized by big data and cloud power, are now able to pinpoint the right content to the right person at the right time through the right channel.
Landing more relevant and engaging content across an expanding array of channels is driving big gains for savvy marketers. 30%-40%+ improvements in target outcomes, including customer acquisition, up-sales, registrations & referrals are not uncommon, along with improved brand affinity & loyalty.
On the other hand, relevant, multi-channel engagement requires orders of magnitude more content. As a result, promising gains are too often obliterated by ballooning costs.
To make matters worse, the challenges and risks associated with managing brand stewardship and compliance requirements grow exponentially with increased content volume, variety and velocity.
Elateral’s singular obsession is to be the world leader in powering intelligent multi-channel content generation & customization.
Elateral is relentlessly focused on helping marketers transform their multi-channel content supply chain into a powerful competitive advantage, while reaping the full rewards of today’s sophisticated multi-channel experience management platforms.
Integrated intelligence provides sophisticated role-based access and editorial rights, while advanced patent-pending automation capabilities provide unprecedented speed, flexibility and cost efficiency.
About the Product:
Elateral Marketing Services Cloud
All experience management and content delivery platforms, whether CMS, email, social, mobile, print, POS, digital display or otherwise, depend on content to fuel relevant experiences. Producing it with record-shattering speed, flexibility, control and cost efficiency is imperative in today’s market. This is where Elateral MSC comes in.
Elateral MSCTM enables marketers to source any content in any form from any system; customize content in any dimension from creative to copy, size, shape, layout & language; and output market-ready materials in any format for distribution by any experience management or content delivery platform, both online and offline.
Powered by patent-pending innovations, Elateral MSC is designed with one goal in mind: To maximize value & advantage for the world’s leading marketers. Elateral’s game-changing content generation innovations include:
- True Multi-Channel
- True Global Capability
- Intelligent Customization
- Multi-Channel Kitting
- Multi-Channel Queuing
- Content Analytics
Elateral MSC has been designed with large enterprises in mind. Each can enter their brand-specific marketing engine from a host of devices, and manage their operations.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Elateral MSC:
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