In-Depth CRM Review
2210 San Joaquin Street
Fresno CA 93721-1127
CRM Taxonomy: CRM – Cloud
Sub-Category: Email Marketing
Seats: Small Business/SMB
About the Company:
Launched in 2013, Drip was one of the first email platforms to bring marketing automation to the masses.
Led by serial software entrepreneur Rob Walling and co-founder Derrick Reimer, the Drip team bootstrapped their way to becoming one of the fastest growing marketing automation tools in the industry—despite going against bigger, funded players like Infusionsoft and HubSpot.
Fast forward 4 years …
After years of double-digit month-over-month growth, the Drip team was acquired by Leadpages in July 2016. Suddenly, Drip—the fastest-growing marketing automation platform—was partnered with the industry’s #1 landing page builder.
Since then, Drip has continued to push the boundaries of marketing automation. Drip has introduced an industry-leading visual funnel builder, and the industry’s first forever-free plan. Drip’s organic, grass-fed, and lovingly crafted platform is designed to bring the most powerful marketing automation to businesses everywhere.
About the Product:
Marketing Automation At Its Finest
A best-in-class visual workflow builder
Apply tags, send one-off emails or entire campaign sequences, wait for 2 days until the following Tuesday at 11am, branch with if-then logic, and do about 30 other things…all defined visually using the power of Drip’s automation engine.
There are 18 triggers and 16 actions in the automation rule builder. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application (like a CRM system), and more.
Tag your subscribers based on their actions
Use the automation engine to apply tags to your subscribers when they perform particular actions, such as visiting a page on your website, clicking a link in an email, making a purchase, or any other custom event you send to Drip. Drip also supports unlimited custom fields (such as “name” and “phone”) on all subscribers.
Identify your best leads
Drip’s powerful lead scoring algorithm tracks a number of events to determine which subscribers are most engaged with your content and likely to become customers. Sort and filter by lead score to focus your efforts on your most engaged subscribers.
Send targeted emails
- Drip Campaigns – A campaign is a sequence of emails, such as an email course or user onboarding sequence.
- Broadcasts – A broadcast is an email blast, such as a timely promotional deal or notification of a new blog post.
- One-offs – One-off emails are triggered by specific events, such as making a purchase or applying a tag.
Finding just the right group of subscribers to receive your message is simple with the flexible segment builder.
Every email you send is passed through the Liquid templating system, so you can precisely customize the content for each subscriber.
Track your performance
Drip automatically tracks subscriber activity on your site/in your app along with a number of key performance metrics for opt-in forms and campaigns.
Connect to your favorite apps
Drip natively integrates with dozens of applications and platforms, including: landing page providers, payment gateways, shopping carts, CRM systems, and many more.
Effortlessly capture email addresses
- Widget – Instantly capture subscribers from any page of your site with the live chat-inspired widget.
- Embedded – Copy our HTML form markup and paste directly on your website or retrofit an existing form.
- Exit Triggered – Grab your visitors’ attention with a well-timed popup as they begin to exit the page.
- Hosted – Every form also comes with a public hosted version on our website. No coding required.
Keep your list healthy
Subscriber pruning helps you remove subscribers who are no longer engaging with your emails, to keep your cost down and your list quality high.
Send data in and pull data out
Pricing for Drip ranges from their famous free plan to $83/month.
For complete pricing details, please contact the company directly. See:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Drip:
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