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This CRM Review examines DayLight.
In-Depth CRM Review
30 Centurian Drive
Markham Ontario L3R 8B8
CRM Category: Strategic Solution – iPad
Sub-Category: Contact Manager
Seats: Small Business
About the Company:
We develop award-winning business applications for OS X and iOS, bringing powerful business solutions to the Mac, iPhone, and iPad. Marketcircle has two core product lines: Daylite business productivity management software; and Billings, a professional time billing and invoicing application – both catered to single users and small businesses alike.
Incorporated in 1999, Marketcircle Inc. is located near Toronto, Canada, with Partners worldwide.
Our passion is to write software that help small businesses (sometimes one person) grow into much bigger businesses. We believe that more people in the future will be employed by small business rather than by big business. We like to empower those entrepreneurs, the crazy ones, to define the future and move humanity forward.
About the Product:
Daylite is an excellent business management tool for OS X and iOS. It focuses on aggregating all manner of company data, monitoring processes, and helping ensure that business users follow up on leads and opportunities. The new release focuses on increasing performance, workflow, and integration with iOS devices.
Daylite’s dashboard approach to business data and major business, project, and customer management is an excellent fit for a wide range of businesses. Daylite fills several different roles that are generally delivered as standalone applications with limited (or no) integration options. Some of those separate tools include products for the following:
- Internal and public messaging
- Shared calendar and contacts
- Event planning and management
- Customer relationship management (CRM)
- Project management
- Individual and group task management and to-do lists
Daylite also includes a range of reporting and tracking capabilities that allow business leaders and managers to stay on top of trends and business opportunities as well as to track new leads or customers and related follow-up.
The new update is a major upgrade that delivers increased performance, a streamlined user experience, and focuses on Daylite’s biggest advantage – its ability to quickly and easily aggregate a range of data into actionable information. It also expands the capabilities of the Daylite Touch iOS app with a focus on tighter integration with its desktop equivalent. Marketcircle has also streamlined licensing for Daylite and its various components with the new release.
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