This review was last updated by
This CRM Review examines Cortera.
In-Depth CRM Review
777 Yamato Road
Boca Raton, FL 33431-4475
CRM Category: Selling on the Web – Cloud
Sub-Category: Credit Risk Management
Seats: Small/Medium Business
About the Company:
Turbo-charge Revenue Growth with Deep Customer and Prospect Insights
It’s an eternal rule of business: the more you know about your customers, prospects and partners, the better equipped you are to maximize revenue and minimize risk
But, It’s Nearly-impossible to Find Relevant Customer Information
In a marketplace bursting with data, why is it still nearly-impossible to find valuable, relevant, and actionable insights and information on your customers and prospects? Much of the problem has to do with the nature of the prospect pool. Of the approximately 27 million businesses in the US, some six million have employees. And of these, fewer than 15,000 are public. That means the vast majority of the companies you interact with every day are privately held, so much of their most valuable business information is not disclosed.
An Annoyance Becomes a Mission
Inspired by the predictive consumer purchasing analysis perfected by major retailers and annoyed by the revenue barriers and business risks created by the lack of relevant information available on most companies, Cortera founders set out on a mission to:
Provide the world’s most relevant, timely and valuable business-to-business (B2B) insights on both public and private companies—the insights you need to make your B2B relationships more personal and dramatically increase revenue and reduce risk.
Today, we remain maniacally focused on this mission and thrive on challenging the status quo, and using a different approach to delivering measurable business value to our customers.
A Different Approach
Cortera is the only company that tracks $1.6 trillion in annual business-to-business purchases across over 40 spend categories and combines it with payment behavior and other information on 20 million U.S. business locations to provide the game changing insights into what your customers and prospects buy and how they pay companies like yours. Our award-winning solutions enable your sales and marketing teams to dramatically increase revenue by efficiently and effectively identifying high-value revenue opportunities. Simultaneously, they empower your finance and credit teams to minimize risk by revealing the deepest insights into a company’s overall financial health.
About the Product:
Game-Changing Business Behavior Insights Drive Revenue and Minimize Risk
It’s an eternal rule of business: the more you know about your customers, prospects and partners, the better equipped you are to maximize revenue and reduce risk.
Our solutions arm you with never-before-available business behavior data and insights—what companies buy, how they pay, how they invest, who they hire, how they conduct business, public records, news, blogs, etc. Our solutions enable your sales and marketing team to dramatically increase revenue by knowing exactly which companies to target—companies that look and act like your current customers. Simultaneously, they enable your finance and credit teams to minimize revenue risk by revealing the deepest business behavior-behavior based insights into a company’s overall financial health.
Automatically monitor the business behavior of an unlimited number of your customers and receive alerts on any changes in their behavior which could create revenue risks or upsell opportunities. You’ll be alerted daily of any changes to your customers’ purchase behavior –what they buy, how they pay, material news, bankruptcy, liens, judgments and more – covering 20 million private and public companies. Pulse also enables you to find “Lookalikes”—companies that look and act like your current customers.
Your Own High Performance Lead Generation Engine – Get in the driver’s seat and take control of your prospecting. Cortera Lookalikes uses proprietary algorithms to turn “Big Data” into the most accurate leads you’ve ever seen—companies that look and act like your existing customers. No more taking a backseat when it comes to prospecting: With Lookalikes, you get the leads you want, when you want them.
Cortera Data Boost
Quickly and easily append new, hard-to-find data and insights about your customers, prospects and suppliers. Boost is a web-based, self-service solution that makes waiting days or weeks for your file to be returned by a list vendor or credit bureau a thing of the past. In a few simple steps, Boost delivers the data elements finance and credit professionals need to efficiently reduce revenue risk by gaining deep insight into a company’s overall financial health. Simultaneously, Boost delivers the never-before-available business behavior data sales and marketing professionals have long needed to improve marketing conversion rates and sales closure rates by knowing which companies to target.
Cortera B2B Insight Reports
Quickly and easily get the relevant information you need about your prospects, customers and suppliers. Our high-value, low-priced B2B Insight Reports provide your sales, marketing, finance and credit teams with the right information and insight they need dramatically improve revenue and reduce risk.
Get our Cortera Flash Reports for only $2.50, the value-packed Cortera Sales Reports and Cortera Risk Reports for $4.00; and our must have, comprehensive Cortera Deep Dive Reports for $6.00.
eCredit is an award-winning credit scoring and collections automation platform. It supports the critical processes of granting credit, monitoring portfolio risk, and collecting accounts receivable. eCredit provides flexible access to multiple credit bureau and scores as well as a suite of portfolio analysis tools that empower companies to make more informed decisions.
Need access to Cortera’s information within your Enterprise or Web applications? Connect is our XML web service that gives your developers open access to our proprietary data and analytics.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Cortera:
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