This review was last updated
This CRM Review examines Comufy Social Suite.
In-Depth CRM Review
Comufy Social Suite
Floor 13, Parker Tower
43-49 Parker Street,
Holborn, London WC2B 5PS
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Marketing/Facebook
Seats: Small Enterprise
About the Company:
Comufy was founded in 2009 and is a UK based, independently financed software vendor. Comufy is a leading player in the Social Media space and a Facebook Preferred Marketing Developer with a pure focus on Social CRM.
Comufy specialises in monetising social media activity – namely converting your fans into customers. This is achieved through a programme of intelligence driven engagement across all touch points within Facebook, using real customer data to optimise paid media, app content, direct notifications and page content strategies. We are the first company to bring all of this activity together in one intuitive platform with data at its centre, and our vision is to be the data-driven marketing platform of choice for Facebook.
About the Product:
Social Customer Hub
The Comufy Social Suite enables you to capture social data, to build customer insight, and to use this insight to convert your Facebook fans into loyal, profitable customers.
The Social Customer Hub (SCH) is Comufy’s central repository for all social and imported customer data. All activity driven through Comufy contributes to these profiles and improves your ability to create highly personalised, compelling and unique experiences for each individual customer. Cost of acquisition and value of tracked outcomes is also stored in the SCH.
Comufy’s SCH provides an intuitive, graphical user interface for visualisation of your customer data in multiple aspects. Customer demographics, locations, response times, Likes, music and video activity, cost of acquisition and transactional behaviour are all graphically displayed in a collection of interactive displays. All of this insight is fully actionable as each of these displays can be sliced with simple clicks and each click adds a filter condition to your campaign selection. These selections can then be saved as dynamic segments or used to deploy content instantly.
Comufy enables you to create app pages in our intuitive WYSIWYG editor, creating ahighly personalised experience for each individual customer every time they are brought back to your app.
Create pages for each customer segment using images, links, text, existing blogs, videos, Instagram and Twitter feeds. Also create contests, polls, coupons and much more. All of these elements can be tailored to each individual customer, whenever you bring them back to your App.
Comufy Notify – Personalised Re-engagement
Applications within Facebook are the perfect way to engage customers with highly personalised in-session content to achieve conversion, but what happens when the session is over?
Comufy Notify enables re-engagement through highly targeted Notifications within Facebook, driven by customer segmentation, with 100% delivery rates. This is the most effective way of bringing customers back to your app where more highly personalised, relevant content is displayed. This combats declining MAUs, creates another opportunity for conversion and for your advocates to share your content. Comufy can integrate with your web analytics package to provide full conversion tracking, giving you an accurate view of conversion past the call to action, helping you understand the real value of your social customers past engagement metrics. Comufy Notify is the key to long term, highly engaged and ultimately profitable application communities.
Publishing regular engaging content on your brands Facebook page and responsively managing customer feedback can be the difference between a well-respected brand and a raft of uncontrollable negative press.
Comufy’s SMMS is a leading page management solution, enabling your organisation to securely control content, manage workflow, co-ordinate teams, and manage customer response – all through a single platform.
CRM Integration allows you to use sentiment of historical page posts to profile members of your app community.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Comufy Social Suite:
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