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This CRM Review examines Marketing Effectiveness Intelligence™.
In-Depth CRM Review
Marketing Effectiveness Intelligence™
501 Boylston Street
Boston, MA 02116-3769
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Research
Seats: Small Enterprise
About the Company:
Compete, a Kantar Media company, helps the world’s top brands improve their marketing based on the online behavior of millions of consumers. Leading advertisers, agencies and publishers rely on Compete’s products and services to create engaging online experiences and highly profitable advertising campaigns. Compete’s online panel—the largest in the industry—makes the web as ingrained in marketing as it is in people’s lives. Compete is located in Boston, MA, with offices throughout the U.S.
About the Product:
Measure advertising’s influence on online consumer behavior
Marketing Effectiveness Intelligence (MEI) quantifies consumers’ online behavior across multiple websites and gives marketers an overall view of their market share versus their competitors. MEI allows marketers to understand the impact of their marketing efforts and other market forces that affect the demand for their own products and services versus their rivals. MEI can also reveal a more accurate measure of market-wide demand and the potential for sales.
KEY QUESTIONS ANSWERED
- What is the demand for goods and services within my category?
- How can I compare share of voice with share of sales to optimize my business?
- How can I determine how well I am doing relative to my market in creating demand driving sales?
Aggregates cross-channel behavior
Aggregate behaviors across all shopping and research sites to provide the best measure of across-domain potential for sales.
Separation of marketing influences
Separate and measure the effect of both online and offline marketing spend across multiple sales channels.
Measures overall supply/demand
Use supply/demand measures to understand what is driving or holding back sales relative to advertising and messaging.
Provides both online and offline insights
Create highly accurate and relevant insights into advertising effectiveness, brand awareness, competitive position, cross-shopping, customer segmentation and retention to help marketers develop the most cost-effective and measurable marketing approaches.
Metrics at any level
Metrics can be reported at the industry, category, brand, product or model level.
Avoid common aggregate analysis issues
MEI avoids such common problems as double-counting the same activity on a different site, such as shopping on the client site and shopping the same product on an affiliate site, to improve the accuracy of the insights.
Customized for you
Working with Compete, you select from either pre-existing or customized collections of sites and behaviors that together best present aggregate demand for your specific industry.
Delivery tailored to your needs
Compete delivers MEI as a monthly read-out coupled with marketing dashboards that together provide timely and actionable information to integrate into your business optimization processes, including media, channel and sales planning.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Marketing Effectiveness Intelligence™:
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