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This CRM Review examines Cogent Mobile.
In-Depth CRM Review
Cogent Mobile, Inc.
Cambridge Innovation Center
One Broadway, 14th Floor
Cambridge, MA 02142-1100
CRM Category: Field Sales Support – Cloud
Sub-Category: Mobile Productivity
Seats: Small Enterprise
About the Company:
Cogent Mobile builds interactive voice user interface system for mobile professionals. Our core focus is Enterprise access to information with accurate and intuitive systems. Cogent is revolutionizing the way that business application user interact with data in applicaitons by leveraging voice recognition and mobile platforms.
Why this Mission and Why Now?
The global Enterprise Mobile application landscape is a multibillion dollar market and growing at double digit rate over the next 5 years. The transition to mobile centric applications is a trend that is just ramping up and it will ultmately surpass the PC application market. Mobility is essential to the success of all enterprises and the need to do more with less in a competitive landscape has never been more pronounced. The necesssity to be able to maximize productivity as a function to increase revenue attainment is challenging.
Why Do our Clients Care
All companies that use CRM, want to increase it’s utilization because it provides visibility into business performance and accountability to the sales organization. Productivity is a complex equation but at the core is time and what you are able to accomplish in that time frame. Organizations need and want to be more productive in order to gain a competitive advantage. With mobility, the inefficiency and the status quo are no longer acceptable.
About the Product:
Field sales and service professionals spend a significant portion of their day working remotely, traveling from client to client on sales and service meetings. Today’s highly mobile professional requires real-time access to important client and product information and also have a need to input data such as meeting notes, to-do tasks, calendar events and forecast updates. In many organizations these business critical tasks cannot be achieved in an efficient manner while working remotely.
By deploying Cogent vCRM across your field sales or service organization, you can achieve the following benefits:
Improved Field Productivity
Reduce the time it takes to update the system, and equally important, the time interval between client meetings and CRM updates
Increased User Adoption
Providing Cogent vCRM access extends the usefulness and value of the existing CRM application in the organization
Improved Customer Satisfaction
Equip your team with the ability to provide quick, informed answers to customers on the spot and follow-up immediately with customer requests
Accelerated Sales Cycle
Giving field sales and service professionals access to information about clients, prospects, products, and contracts enables them to respond more quickly and efficiently
Improved Business Collaboration
Providing in-field access to the full benefits of the CRM enables better team collaboration to move prospects and opportunities through the pipeline to close more deals
Cogent vCRM was built to directly address the key challenges of mobile CRM adoption and productivity. Learn more about the challenges of mobile enterprise applications.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Cogent Mobile:
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