Last Updated on 7 years by RichBohn
This CRM Review examines Cobalt Automotive.
In-Depth CRM Review
605 Fifth Avenue South
Seattle, WA 98104-3889
Telephone: (206) 269-6363
Toll Free: (800) 909-8244
CRM Category: Field Sales Support – Cloud
Vertical Solution: 4411 – Automobile Dealers
Seats: Small Enterprise
About the Company:
The year was 1995. John Holt and Geof Barker had just been laid off. The Internet was in its infancy and they felt it might be important.
They decided that the Internet could reduce inefficiencies in connecting buyers and sellers in markets then dominated by classified advertising – verticals such as real estate, automobiles and boats. In a one room office on Post Alley in the middle of Seattle’s iconic Pike Place Market, The Cobalt Group was born on St. Patrick’s Day, with the goal of revolutionizing the way people bought and sold cars. While other Internet start-ups focused on cutting the dealer out of the transaction, Cobalt focused on making connections – connecting shoppers with the dealer and connecting manufacturers with their dealers to provide the shopper a consistent experience.
The early going was difficult. As John would remark later, they were right in identifying the opportunity, but about 10 years early in the timing. Credit cards were maxed out. Staff worked without paychecks. A key early milestone was the company’s success in securing the endorsement of Lexus to deliver websites for its entire dealer network, causing the company to build unique technology to align marketing execution from the manufacturer to the region to the dealer. This landmark alignment model would become the fuel for much of the company’s later success.
The rest is history. Over the years, the company’s solutions have evolved from website technology to an integrated digital marketing and advertising platform, joining ADP Dealer Services in 2010. From its founding to today, vision and innovation have helped Cobalt become and remain the country’s most successful provider of automotive digital marketing solutions.
Cobalt is now part of ADP.
About the Product:
Cobalt provides digital sanity to busy dealers with the first full-service marketing solution.
What sets us apart is that our solution is manageable, profitable, and meaningful. It’s manageable because we offer the first “full control” digital automotive platform. It’s profitable because it’s backed by the largest car buyer intelligence base in the industry. It’s meaningful because we believe technology can never replace the human element, which is why we house over 500 passionate service and support experts who exist solely to advise our amazing clients.
Science Sells Cars
With insights from the largest real-time database of in-market automotive shopper behavior, you can get car sales down to a science. Literally.
Technology Can Never Replace the Human Element
At Cobalt, technology is only half the equation. That’s why Cobalt employs over 500 services and support reps (over half of our company) solely to advise and consult with our amazing clients. Having a full-service team under one roof is an untouchable advantage. Functioning like a mini-agency; our unique collaboration defeats our dealers’ competition.
A Seamless Shopper Experience
Cobalt is unique in bringing manufacturers and dealers together to deliver an optimal car-shopper experience, connecting the dots from their screens to your lots.
One Platform, Endless Profitablities
The Dealer Command Center is the first “full control” automotive digital marketing solution. This central hub enables everything from basic website maintenance to sophisticated strategic decisions.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Cobalt Automotive:
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