This review was last updated
This CRM Review examines ChannelNet.
In-Depth CRM Review
Three Harbor Drive
Sausalito, CA 94965-1491
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Enterprise
About the Company:
In the early ‘80s, before most of us had ever used a personal computer, ChannelNet founder Paula Tompkins recognized the PC as a technology platform for buying and selling. The very fact that this fledgling computer was personal — a tool that anyone could use for work, play, and shared communication — suggested its potential for engaging its users one-on-one, much like a salesperson would during an in-person interaction.
Applying Technology to Sales and Marketing
In 1985, ChannelNet opened its doors for the sole purpose of using new personal technologies to attract customers to products and services sold by ChannelNet clients. The company’s first marketing solutions were based on early multimedia technologies, then on CD-ROM and interactive kiosk technologies, and eventually the World Wide Web, the most promising marketing technology of all.
Eager to capitalize on the web’s potential, companies with multiple brands, product lines, and sales channels jumped online in hopes of reaching a new breed of consumer. Few if any web sites, however, were able to help customers navigate product options, much less guide them from one sales channel to another within a seamless buying experience.
Engaging Customers Through Multichannel Marketing and Sales
Meanwhile, ChannelNet pioneered web-based multichannel marketing solutions to help companies generate leads, close sales, and increase revenue by streamlining the customer experience across sales channels. Each network of web sites is a fully integrated selling and buying environment that weaves together a company’s corporate site with the web sites of its brands and/or franchises, dealerships, retailers, and other sales partners to help customers research options, then find the help they need at the moment they want it.
Delivering Multichannel Marketing and Sales Solutions for 25 Years
Now, more than 25 years later, ChannelNet continues to do what it has always done: use technology to drive sales, increase revenue, and strengthen customer relationships by connecting — and leveraging — the buying and selling processes of multiple sales channels.
Today, many of ChannelNet’s clients are leaders in their respective markets.
About the Product:
Every solution we’ve ever created is based on one belief — that marketing and sales processes generate more revenue when the underlying technology focuses on the customer experience. It was true in the 1980s as floppy discs gave way to CD-ROMs, and it is true now, as web technologies continue to upend the way companies sell and customers buy.
That’s why all our solutions apply our patented SiteBuilder™ technology to help guide customers from a brand or sales channel web site to the ideal next step for closing the sale: a knowledgeable call center voice, a salesperson in the nearest store, or the web site’s own shopping cart.
ChannelNet Web Options
Simply stated, we design, build, and connect web sites — technology-powered solutions that streamline buying and selling processes across multiple sales channels:
End-to-end Networks of Web Sites: We’ll design and build an entire multichannel marketplace — a network of web sites for your brands, agents, reps, and dealers, all interconnected to each other. We’ll also create and connect personalized customer web sites to give each customer a place to go for purchase histories, account profiles, product information, and targeted promotions.
Brand Web Sites: We’ll plan, map, design, and build your brand web site to clearly reflect who you are and what you do. We’ll also connect the brand site to your product and sales channel web sites, to improve sales and marketing processes across all your brands and channels.
Integrated Sales Channel Microsites: We’ll design and build customizable web sites for your channel partners, whether they’re dealerships, branches, retail stores, franchises, or individual agents, then interconnect the sales and marketing processes with lead management capabilities to help customers move seamlessly toward that final purchase.
Personalized Customer Microsites: As a way of turning first-time buyers into loyal customers, we design and build a personalized, password-protected web site for each customer who makes a purchase. These self-service sites can house such things as account data, product alerts, warranty information, and service schedules, while also presenting targeted promotions based on customer purchase behavior and site activity.
Marketing Communications Portals: We’ll design and create a marketing communications portal to give your channel partners the materials they need to turn a profit on your products. With a simple, single sign-on, they can have access to the latest marketing content, logos and visual identity elements, advertising schedules, content management tools, even training modules — in fact everything that use to cost millions in postage and shipping fees.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of ChannelNet:
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