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This CRM Review examines CallidusCloud Enablement.
In-Depth CRM Review
Callidus Software Inc.
6200 Stoneridge Mall Road
Pleasanton, CA 94588-3702
CRM Category: Sales Management Support – Cloud
Sub-Category: Sales Enablement
Seats: Small Enterprise
About the Company:
Callidus Software Inc. (NASDAQ:CALD), doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1,800 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.
For more information, please visit www.calliduscloud.com.
Callidus Software Inc. (CALD) is traded on the NASDAQ.
Callidus acquired the leading provider of on-demand portal software for sales enablement, iCentera in July 2011.
iCentera was the leading provider of SaaS solutions for sales enablement. iCentera’s patented platform replaces static portals with a single sales enablement system that quickly enables business users to create and distribute marketing content to sales teams, partners, and customers. The iCentera platform provides easy-to-use solutions for business users that incorporate automated content management, portal creation, and built-in trend and behavior analytics through a cost-effective implementation that is running and available within days. In addition, iCentera Mobile and integrated collaboration platform enables sales users to access subject matter experts and best practices when they need it most — when selling.
Through the acquisition, Callidus adds a leading SaaS-based sales enablement platform to its core pillars of sales performance management: Selection, Onboarding, Coaching and Learning, and Compensation Management. The new solution enables customers to easily deploy insight and best practices to optimize sales and channel partner onboarding, gain more predictable campaign execution, and ultimately increase the effectiveness of sales campaigns to win more business. Callidus also adds a valuable patent to its sales performance management intellectual property portfolio through this acquisition.
About the Product:
Enable collaboration among sales, channel partners, marketing, agents, dealers, and distributors.
With the CallidusCloud sales enablement solution:
- Improve ROI by saving on paper, time and resources
- Enable real-time collaboration through role-based access to content
- Enable sales and marketing to build relationships and share best practices
- Create micro-sites and share content with customers, partners and potential clients
Mobile Sales Advisor
Access content, get immediate answers, and connect with experts on the go. Stay connected to the sales cycle anywhere, anytime.
- Use embedded sales guidance to package customer information
- Quickly find, understand, and take action on content
- Rely on automated content ranking and user feedback
- Access latest content, business intelligence, and pricing
- Answer customer questions with relevant content
- Package and send collateral to opportunities
- Receive alerts when customers download content
Connect to virtually any external system without leaving your portal environment. Use a built-in scheduling tool or a third-party product to manage key processes.
- Import data from any system
- Export data to financial systems, data warehouses and virtually any other system
- Web Services and APIs to support real-time access
Map out each stage of the customer’s buying process with assets packaged, targeted and delivered at the right time. Always deliver relevant content through a consistent process.
- Import data from any system
- Package content from virtually any system
- Automated alerts for new playbooks and updates
For complete pricing details, please contact the company directly.
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Rich’s View of CallidusCloud Enablement:
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O.K., full disclosure, Andy Zoltners was a professor of mine at Northwestern. Sure, I still like the guy. But these are great books. I wish that I had them when I was a sales manager!