This review was last updated
This CRM Review examines BuzzStream.
In-Depth CRM Review
2414 Exposition Boulevard
Austin, Texas 78703-2200
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small/Medium Business
About the Company:
How do you build credibility online? You do it by cultivating quality relationships with influencers across the web. Until now that process was time-consuming and resource-intensive. BuzzStream simplifies this process, allowing you to efficiently cultivate and manage these relationships.
About the Product:
Eliminate wasted time gathering audience metrics and prioritizing influencers
Buzzmarker: One-Click Add
Turn a website or blog post into a contact record with BuzzStream’s bookmarking tool.
Buzzmarker: Metrics Collection
The Buzzmarker automatically collects metrics to help you prioritize the opportunity.
Buzzmarker: Contact Info Research
The Buzzmarker searches for contact information on “About” pages, home pages and even whois records.
Import and Research
Import easily from other tools. Once added, BuzzStream automatically collects metrics like PageRank, unique visitors, etc.
Bulk Contact Info Research
Select multiple contacts and let BuzzStream search for contact information for them.
Social Influencer Discovery
Find influencers on twitter, blogs and other social networks and add them to your contacts easily.
Social Influencer Research
Prioritize your research efforts with BuzzStream’s influence ratings. Let BuzzStream collect detailed influencer metrics for you automatically.
Track your team’s outreach efforts via email and Twitter
Shared Contact Database for your Team
A single, shared database that keeps your teams contacts organized. Keep track of all your organization’s outreach activities.
Detailed Contact Profiles
Profile pages for each contact show you all the information you need for effective engagement. Profiles include contact info, site metrics, outstanding tasks, and a complete activity history (conversations, notes, etc.)
Automatically add emails to the right contact’s record with BuzzStream’s IMAP integration.
Track Twitter Conversations
Twitter messages sent between you and your contacts are automatically added to their contact records.
Custom Data Fields
Create a custom field to collect and track any type of information you need.
Customizable, Editable Views
Excel-like interface lets each person select the columns to show. Sort on any column and edit values inline.
For each job function in your organization, set different access permissions to contacts, projects and product capabilities.
BCC or forward emails to BuzzStream and they’ll automatically be added to the right contact record.
Scale your link building without sacrificing personalized, relationship-based outreach
Simple List Creation
Filter on any information about your contacts to create a targeted list (e.g., tags, communication history, metrics, etc.)
Apply mail merge templates to your lists and use BuzzStream fields to conduct base-level personalization.
Built for Personalization
A single screen shows the full contact profile along with the email template, giving you all the info you need to personalize the email.
Contact management integration
All emails sent through the outreach module are automatically added to the contact records.
Response Rate Tracking
BuzzStream automatically keeps track of response rate by template, so you can send the right email to the right person.
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of BuzzStream:
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