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This CRM Review examines ARI Marketing Solutions.
In-Depth CRM Review
ARI Marketing Solutions
ARI Network Services, Inc.
10850 West Park Place
Milwaukee, WI 53224-3635
CRM Category: Marketing Support – Cloud
Sub-Category: Lead Management
Seats: Small Enterprise
About the Company:
A solution is only as good as the company behind it. That is why we are committed to customer satisfaction, superior value, and innovation. We dedicate ourselves to continually enhancing the value of our solutions, not only the software, but the consulting, training and support. Deep industry experience – with more than 30 years in the business the ARI Team serves over 140 manufacturers and 195 distributors worldwide. Together we can do more – ARI brings more to this relationship than eCatalogs and eCommerce tools. We bring insight. We bring experience. That is the difference between our industry specific applications and mere automation. As your long term business partner, we will work with you to ensure that our solutions grow and adapt to changes in your business.
ARI combines four comprehensive product categories, including lead generation, lead management, websites and eCatalogs, to deliver the industry’s most powerful solution set. Key advantages of the suite are the power and depth of integration into over 90 Dealer Management Systems. The solution drives traffic into showrooms and guarantees placement on industry’s leading search engines by displaying inventory, product and service detail. With ARI you can achieve better results, increase inventory turn rate and maximize profits by promoting highly demanded, inventory in the market.
ARI Network Services, Inc. (“ARI”) was incorporated in Wisconsin in 1981 and is a leading innovator of products and solutions that serve several vertical markets with a focus on the outdoor power, power sports, marine, RV, and appliance segments. Products and services include eCommerce enabled websites, lead generation/lead management services, search engine marketing, and electronic catalogs (parts, garments, and accessories).
ARI markets its products and services through multiple sales channels and geographic markets serving approximately 19,000 equipment dealers, 140 manufacturers, and 195 distributors worldwide. ARI has customers in over 100 countries with the primary market being the Americas served by multiple US offices. The company also has a sales and service office in the Netherlands serving the EMEA and APAC markets.
Most of ARI’s products leverage content that we have published and aggregated into a large content management system which we take to market through a “software as a service” or “content as a service” model. It is the nature of our products, along with the content and the continual management and updating of the content, which allows us to sell the majority of our products and services in a recurring revenue model.
ARI common shares are currently traded on OTC Bulletin Board (OTCBB) under the ticker symbol ARIS.
About the Product:
It’s about winning new customers, accelerating growth, and increasing sales performance.
A Website’s ability to engage visitors is the key to turning browsers into buyers. Engaged visitors stick around your site longer. They trade their contact information for the specialized buying information made accessible to them, and are more likely to visit you when they’re ready to buy.
Having a high-impact Web marketing campaign to convert traffic into high-quality leads is crucial, but it’s only one ingredient in the formula of sales success. The other is the ability to process the lead and diligently follow up until the prospect becomes a buyer. Attracting Web browsers to your site is no longer the end game: In today’s market, it’s just the beginning.
ARI has solutions to support OR accelerate your entire sales process, and a highly experienced team to back it up! We will work with you to determine the most effective strategies for your business. One example is pay per click advertising. We will optimize your paid search campaigns so you buy only the best traffic for your business — traffic that converts to sales; visitors that end up buying your products or services; visitors that subscribe to your newsletters; and visitors that participate in your community.
It’s about making things work better, it’s about making your life easier.
ARI’s Web-based lead management solution is based on ARI’s 10 years of experience with thousands of companies and billions in increased revenue generated by a sound lead management strategy.
eMail marketing is one of the most cost-effective ways to promote your business. Create professional-looking, revenue-generating eMail marketing campaigns. You also get lead nurturing, analytics and reporting to track progress and grow your business faster.
It’s like Caller-ID for the web. You drive traffic to your site, but less than 2% of visitors provide their contact information. How do you identify visitors if they aren’t filling out one of your online forms?
With ARI’s lead management system, you won’t have up front capital costs. There’s no hefty investment in infrastructure, servers, networks and IT staff. Lead management provides not only savings but agility as you no longer need to worry about installation, upgrades, maintenance, and software licensing. We do all that.
It’s about making your business more profitable, more efficient, and more successful.
As today’s customers are looking for immediate access to relevant information, your business has to remain top of mind until they are ready to purchase. If you’ve been thinking about opening an online store or considering new ways to grow your existing online business, you’re definitely onto something.
Industry experts are projecting eCommerce revenue to grow 12% compared to last year. Better yet, things aren’t expected to slow down anytime soon. By 2014, US eCommerce sales are projected to increase another 66%, reaching an astounding $223.9 billion.
ARI offers an eCommerce solution that will grow with you as your business grows. Join over 1,000 business owners who have pursued their dream by opening an online business with us. Trusted by major industry players and recognized by industry experts, our award-winning website solutions provide your business with an online location designed to attract millions of prospects and potential buyers in search of your products.
Fortunately there’s no need for huge capital investments in your eCommerce platform. ARI’s SaaS model offers full branding flexibility and cutting-edge technology, all at a much lower total cost of ownership than traditional solution
It’s about gaining control over your business and automating critical tasks.
ARI electronic catalogs (eCatalogs) improve the ability of dealer networks to sell and service equipment efficiently and consistently. They are designed to enable parts managers, service technicians and sales personnel to meet rising customer demands in a timely and profitable manner. eCatalogs deliver all product data – parts catalogs; maintenance manuals; technical specs; and sales collateral. As a result, eCatalogs streamline the part identification and ordering process and automate the location of essential service information for dealers and service engineers.
eCatalogs provide a dynamic illustrated parts catalog that offers fast and easy access to parts and service information, combined with enhanced functionality for markup and collaboration around a particular maintenance task. eCatalogs integrate seamlessly with back office systems, featuring an intuitive user interface that offers a synchronized view of assembly drawings and associated parts lists, including detailed information such as pricing; availability; part descriptions; and service bulletins.
Reduce support costs and ensure timely catalog updates by leveraging our Automated Updates Service. Automated updates save money and ensure that dealer networks, parts managers and service technicians have the most accurate information at their fingertips. ARI provides the most up-to-date parts and service information, reducing the need for call center support to identify and order the right parts. Customer support staff can spend more time selling, providing higher value service, and less time identifying and looking up correct parts numbers and prices.
At ARI, we rely on over 30 years of in-depth product and industry knowledge to support our dealer clients with their most demanding supply challenges, true to our unwavering commitment to product quality and customer satisfaction.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of ARI Marketing Solutions:
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