Last Updated on 7 years by RichBohn
This CRM Review examines Teradata Aprimo.
In-Depth CRM Review
900 East 96th Street
Indianapolis, IN 46240-3876
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management/Social CRM
About the Company:
Teradata Corporation is a leading provider of analytic data platforms, applications, and services to results-oriented IT and business leaders who seek smarter, faster, and more informed answers to their most essential questions.
Teradata provides you with a single, integrated view of your data. By collecting all your business knowledge in one place, Teradata enables you to embrace your data to drive truly effective decision-making.
Our visionary people, our unique technology, our high-quality professional services and our relentless focus on overcoming the world’s toughest data challenges combine to set Teradata apart from the rest.
With Teradata, you can turn data into your competitive advantage—now and in the future.
- Founded in 1979, our more than 10,000 associates are based in 42 countries, with offices across the Americas, Europe, the Middle East, Africa, and Asia Pacific; our global headquarters are located in Dayton, Ohio, United States
- We serve a strongly diversified global client base of more than 1,200 customers of every size
- Our solutions are present in 2,600+ implementations worldwide
Teradata entered the marketing automation business with the 2011 acquisition of Aprimo
Teradata Corporation (TDC) is traded on the New York Stock Exchange
About the Product:
Get better results from your marketing campaigns with our Integrated Marketing Management (IMM) solutions. By using our integrated system to manage your operations, campaigns, and analytics, you’ll realize more effective marketing and increasingly efficient operations. In fact, Gartner predicts that successfully leveraging an integrated marketing solution will lead to 50% greater ROMI and a15-20% revenue increase.
Teradata offers industry-leading IMM solutions in these areas:
- Marketing Operations
- Multi-Channel Campaign Management
- Marketing Analytics & Data Management
- Digital Marketing
- Digital Messaging
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Teradata Aprimo:
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If you are considering this program, you should also look at these other CRM solutions:
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