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This CRM Review examines Appature Nexus.
In-Depth CRM Review
1633 Westlake Avenue North
Seattle, WA 98109-6227
CRM Category: Field Sales Support – Cloud
Vertical Solution: 3254 – Pharmaceutical and Medicine Manufacturing
Seats: Small Enterprise
About the Company:
Appature is a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively for healthcare companies. Appature Nexus deepens brand relationships and drives greater sales growth by integrating a marketing database, campaign management platform and analytics into one easy-to-use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on Appature to realize the true potential of their marketing efforts.
About the Product:
Appature Nexus 360°
DATA INTEGRATION AND CONSOLIDATION
Appature Nexus 360° integrates your internal and external data so you get a combined view of behavioral, attitudinal and demographic data from healthcare data providers, sales force calls and marketing activity.
Bad data is one of the leading causes of failed campaigns. Accidentally sending a message to the same person twice can be a deal-breaker. Our data optimization engine continually removes duplicates, consolidates, cleanses, and normalizes data across every customer touch point, ensuring the highest level of trust possible.
Segment and target right from your desktop with a simple drag-and-drop customer segmentation engine that’s quick and easy to use. Appature Nexus 360° updates the customer record behind the scenes with every inbound and outbound interaction, giving you the most up-to-date view of all your customers—and saving a ton of work.
Secure Cloud Based Delivery
Appature Nexus is a cloud-based relationship marketing tool designed to meet the specific needs of marketing professionals in the healthcare industry. Appature Nexus is unique for software-as-a-service applications in that it is designed with the stringent security and data storage requirements of the healthcare industry in mind. Each installation of Appature Nexus resides in its own isolated data cluster providing physical separation of data, protected storage, reliable data redundancy, and full 128-bit encryption for all data transmitted over the wire. Appature Nexus installations are housed in a SAS 70 Type II certified state-of-the-art co-location facility with biometric security and video-camera surveillance. Located on a major Internet backbone, rapid response times and high availability are of important consideration to both Appature and to our customers.
Healthcare Ready Policies and Procedures
In the healthcare industry, there are many detailed rules and regulations related to the handling of customer and patient data. While Appature Nexus is not an EMR system, it is designed with the same stringent considerations that systems designed to house medical records are. Furthermore, as a business, Appature follows best practices in Healthcare IT policies and procedures in terms of backups and disaster recovery, data breach policies, threat modeling, intrusion detection, collaborative workspace and instant messaging controls, information retention and destruction, and two-factor authentication for all critical networks that touch customer data.
Scalable, Reliable, Configurable, and Privacy Respecting
Appature Nexus is built on a core platform that has been tested and deployed for both consumer and healthcare professional related marketing. As such, it is capable of scaling to millions of contact records along with the hundreds of millions of associated transactional records. While Appature Nexus 360o comes with an out-of-the box data schema designed with healthcare marketing in mind, it is also capable of adding both custom fields and custom entities needed for specific line of business applications. Both standard and custom entities are accessible via the user interface and the API. What’s more, specific records and entities can be marked as Personal Health Information (PHI) or Personally Identifying Information (PII). Information marked in this way allows marketers to use the system without ever knowing who people are at an individual level or what medical conditions they may have.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Appature Nexus:
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