Last Updated on 7 years by RichBohn
This CRM Review examines Anametrix.
In-Depth CRM Review
5414 Oberlin Drive
San Diego, CA 92121-4745
CRM Category: Marketing Support – Cloud
Seats: Small Enterprise
About the Company:
We started Anametrix in 2010 to become the wheelhouse of all data, the one place where marketers can see, analyze and act on all of their data – whatever the data is and wherever it comes from.
When the vast amount of customer and market-facing information from disparate sources is pulled together and analyzed smartly, it provides unprecedented insights into entirely new revenue opportunities. That’s where Anametrix comes in.
We believe in results, so we transform basic raw data into actionable insights for faster decision-making, more efficient allocation of resources, stronger customer acquisition practices and higher lifetime value.
We believe in right-time marketing, so we enable you to deliver the right offers, to the right buyers, using the right channels, at the right time.
We believe the future is not predetermined, so we empower you to not only predict the future, but also create your desired version.
We believe you can transform Big Data into Competitive Advantage
About the Product:
ANAMETRIX SOCIAL ANALYTICS
Move “Likes” to Leads and Data to Dollars
Anametrix Social Analytics unifies all social data in one place and lets marketers quantify the value of earned media by analyzing and correlating key marketing metrics around reach, engagement and conversion. How much does social media contributes to your marketing success? What are the top-performing social channels? Gain immediate feedback on your social efforts with our unique real-time performance sensor, giving you instant visibility into how your social media efforts impact your owned and paid marketing channels.
Anametrix Social Analytics enables marketing organizations to:
- Bring together all social and web data together in a single platform
- Compare social performance across multiple channels with unified reports and dashboards
- Enjoy instant success feedback and deeper segmentation of your social community
- Conduct drill-down assessments of social media impact on website performance and paid media campaigns
- Develop optimum marketing mix of traditional, online and social media
ANAMETRIX PREDICTIVE ANALYTICS
Create the Future You Want
Anametrix Predictive Analytics is built to provide marketing organizations easy access to sophisticated statistical and forecasting models natively within the Anametrix interface, taking advantage of real-time, historical and contextual reference data unified in the marketing analytics platform. Run any type of statistical model directly within the Anametrix interface, leveraging any of the data housed in the Anametrix cloud. Apply statistical models and algorithms to large, multichannel data sets to deliver predictions. You don’t like the forecast? Optimize your tactics to create alternate versions of the future.
Anametrix Predictive Analytics enables marketers and analysts to:
- Forecast paid and social campaign performance
- Improve real-time targeting
- Identify predictors-to-purchase by buyer segments
- Choose optimum channel strategies to drive new and repeat purchases
- Determine cross-channel support and cannibalization
- Optimize your marketing mix to drive revenue and profitability
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Anametrix:
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