This review was last updated
This CRM Review examines Aktana Empowered Selling Suite.
In-Depth CRM Review
Aktana Empowered Selling Suite
944 Market Street
San Francisco, CA 94102-4023
CRM Category: Field Sales Support – Cloud
Sub-Category: Business Intelligence
Seats: Small Enterprise
About the Company:
Actionable + Analytics = Aktana, the new world leader in driving sales force effectiveness. We’re experienced sales and marketing executives, sales effectiveness consultants, and technology visionaries actively solving one of the biggest problems vexing sales organizations today: the inability to translate significant investments in data analytics and BI into tangible improvements in day-to-day sales activities and results.
We’ve combined our deep understanding of sales methodologies with our technological expertise to create a system that bridges the gap between technologies, teams and tactics. Simply put, we unlock the knowledge that already exists inside your organization and deliver it to your sales reps in a powerful, contextual, and above all, actionable way — through real-time, real-world insight they can and want to use.
No wonder some of the world’s top field organizations trust Aktana to help them cut to the core of what’s important. Making smarter decisions…driving more revenue.
About the Product:
Employing key elements of the larger Agile Marketing Suite, Empowered Selling translates strategies into Smart Suggestions, and delivers them to the field via the same dynamic, rep-centric tool. Empowered Selling incorporates field feedback back into the creation of Smart Suggestions, ensuring continuous learning and improvement in their quality and application. Empowered Selling leverages Aktana’s proprietary technology in a high-impact implementation, providing immediate results in field performance.
AKTANA Suggestions translates even the most complex strategies into practical, actionable “Smart Suggestions” for the Sales Rep.
To create Smart Suggestions, Aktana uses advanced technology and artificial intelligence to translate nuanced strategies into concrete field actions.
These Smart Suggestions are key to executing strategy successfully in the field, providing the rep practical guidance as they balance enormous real-world complexity.
AKTANA Planner allows Field Reps to create efficient, effective call schedules & routing, using AKTANA Suggestions.
AKTANA Planner is a sophisticated, simple-to-use scheduling tool, designed around how reps work. Used by Reps during weekly call planning, Planner allows the Rep to efficiently plan schedule to help them achieve their goals.
Reps can combine AKTANA Suggestions with AKTANA Planner’s drag & drop simplicity to create an effective, efficient, strategically-driven call plan.
The AKTANA iPlanner supports Reps in the field, allowing them to incorporate Smart Suggestions – real-time – into the realities of their sales day.
Delivered to the Rep via an iPad or Android App, AKTANA iPlanner is a mobile-based field execution tool that ensures that Reps can dynamically update their day based on strategies, not just logistics.
Reps can update incorporate Smart Suggestions to fill a cancelled appointment time, reprioritize around a long sales call, or effectively rearrange a day disrupted by unexpected changes.
AKTANA Field Feedback
AKTANA Field Feedback captures the Field’s experience on what works and what doesn’t, and then interprets that feedback into ongoing learnings about strategy, rep preferences and field realities.
AKTANA Field Feedback is a powerful set of feedback collection and learning capabilities, integrated so directly in the field rep’s normal workflow that it can almost go unnoticed. As a result, it is easy, non-intrusive, and ultimately beneficial for reps to give feedback to the system.
Aktana Field Feedback then funnels feedback into AKTANA Suggestions, so that rep input is directly incorporated into improved Smart Suggestions, allowing the rep to be more and more successful.
AKTANA Results provides Reps and their managers with real-time metrics, to track progress toward performance targets and goals.
AKTANA Results helps to close the loop between field behaviors and results, by providing metrics and reports on Rep activity. Used by both Reps and District Sales Managers, AKTANA Results is the first step in determining what is working and what could work better.
AKTANA Insights provides a window for management into real-time usage metrics, supporting improvements in go-to-market strategies.
AKTANA Insights is a portal for obtaining up to the minute key metrics, allowing Analytics and Sales Organizations to leverage the powerful data generated by use of the AKTANA. This data includes activity data, rep usage and adoption data, and execution of suggested actions.
AKTANA Insights is based on something truly unique: accurate rep feedback. Reps using AKTANA provide feedback to help themselves – ensuring its accuracy. The result is more honest data, which when analyzed, can provide breakthrough insights.
Key Benefits In the Field
- Respects the rep, ensuring field usage:
- Easy-to-use interface
- Workflow designed to meet the needs of reps
- Smart Suggestions, not directives
- Feedback capture integrated directly into workflow
- Tool that learns what works and what doesn’t – incenting reps to provide accurate feedback, since they benefit directly.
- Improved sales force efficiency and effectiveness, yielding a higher return on field investments.
- Continuous sales model improvements, based on data-driven, empirical feedback.
- Real-time monitoring of field execution results.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Aktana Empowered Selling Suite:
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