This CRM Review examines AgilOne.
In-Depth CRM Review
1091 N Shoreline Boulevard
Mountain View, CA 94043-1852
CRM Category: Marketing Support – Cloud
Sub-Category: Predictive Analytics
Seats: Small Enterprise
About the Company:
AgilOne was founded out of a need we had as frustrated retail marketing leaders. The available analytical and attribution analysis tools were not adequate in handling data from disparate sources, which are an ever growing problem in the world of mobile, social, and multi-channel marketing.
AgilOne delivers a “data scientist in the cloud” that replaces the old way of looking at marketing data. Getting data out of these systems was often complex and required an analyst to perform SQL queries and do manual attribution analysis. Simple predictive algorithms were hard to put into production. Even if marketers could get the right data, acting on it was difficult as the reporting and campaign management tools were not integrated.
Simply put – the path from marketing data to effective campaigns was convoluted and inefficient. We knew there had to be a better way, and out of our passion to find it, AgilOne was born.
The Big Data Analytics Challenge
Companies gain a sizable competitive advantage when they can harness the power of their data. This requires the ability to handle the sheer volumes of information, from multi-channel sources such as internal customer data, web activity, social data, and much more. Some are internal data sources; many are externally collected and combined in the customers’ database. Most of the data is collected real-time. AgilOne’s powerful engines collect the information from these disparate channels, cleanse and standardize it, run calculations and predictions, and make it available in the cloud for predictive analytics. In short, AgilOne makes the data clean and smart.
Our strength and approach comes from our diverse backgrounds. In order to create a product that meets our clients’ needs, we draw from our experience at strategy consulting firms such as McKinsey & Company, advanced degrees in analytical disciplines, attribution analysis, and executive marketing roles at leading retailers including Best Buy.
About the Product:
AgilOne’s predictive analytics engine shows you multichannel activity across email, web, social, mobile, direct marketing, call-center and point-of-sale operations. Dashboards and ad-hoc pivot analysis: customer segments and campaigns, including propensity to
engage, purchase, and churn, size of wallet and lifetime value predictions.
Marketing performance: revenue attribution by channel and campaign, customer lifetime value across campaigns and by channel to allocate marketing budget to the best channels. Advanced clustering: target individual customers based on their past behavior (behavioral clusters), their current needs (product-based clusters) and their brand preferences (brand-based clusters).
Propensity and recommendation models: AgilOne comes pre-packaged with over ten predictive models each powered by 400 customer dimensions:
- Propensity to engage
- Propensity to unsubscribe
- Propensity to convert
- Propensity of each customer to buy
- Propensity to churn
- Next-sell recommendations
- Upsell recommendations
- Cross-sell recommendations
- Predicted lifetime value
- Share of wallet predictions
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Rich’s View of AgilOne:
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