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This CRM Review examines ActiveConversion.
In-Depth CRM Review
2891 Sunridge Way N.E.
Calgary, Alberta Canada T1Y 7K7
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management
Seats: Small Enterprise
About the Company:
ActiveConversion is the leader in lead nurturing, lead management and demand generation for companies with less than 1000 employees. We make it easy to see which marketing initiatives are paying off, and introduce you to sales-ready leads. ActiveConversion provides a single tool to help manage marketing and optimize sales.
ActiveConversion allows you do more marketing with fewer resources and less cost than other products.We deliver the service through a Software-as-a-Service (SaaS) monthly subscription, that is guaranteed to produce a continous stream of interested sales leads with little or no marketing resources.
Our product helps over 150 companies make intelligent sales and marketing decisions every day. We have been very well received by business, due to its ease of use, affordability and sales results.
ActiveConversion is proud to have one of its founders recently selected for the Top 50 Most Influential in Sales Lead Management for 2010 by the Sales Lead Management Association.
The service is delivered through a low cost monthly subscription, on a hosted solution that has 99.7% uptime, and which has been security certified by KPMG and Salesforce.com.
About the Product:
ActiveConversion is the leader in lead management, lead nurturing and demand generation for small to medium sized business. We help companies manage marketing ROI on all your marketing campaigns and know which leads are sales-ready.
Meet new leads
More than 98% of your visitors do not contact you when they visit your website. Our unique marketing intelligence introduces you to those interested visitors, identifying companies and contacts. ActiveConversion can uncover more leads and score them automatically.
Know who to call today
Scheduled reports of qualified leads keep the sales team informed of the most active prospects generated through your website. Accelerate your sales cycle and eliminate the need for cold calls by spending time in the right place – with buyers that are looking.
Marketing Campaign ROI Tracking – All in One Place
Online marketing, print ads, and broadcast media all direct visitors to a website. But which campaign was the most successful? ActiveConversion gives you precise and convenient insight into the effectiveness and cost of marketing campaigns.
E-mail marketing is an important demand generation tool. ActiveConversion ensures you can qualify individual prospects who visit from e-mail marketing, finding out their history of activity and response to your marketing.
Monitor performance of all marketing campaigns in one place
ActiveConversion can become your one-stop dashboard for gathering vital, up-to-the-minute data on campaign ROI.
Make good investment decisions in online and offline marketing spend
Never be caught unprepared when you are asked to justify or provide advice on advertising priority.
Instantly report on marketing ROI
Reduce your reliance on sales for reporting and feedback. Get the info yourself with easy-access, organized marketing and sales information.
Discover new markets
If you know who is visiting you, marketing isn’t ‘spray and pray’. Target customers who have self-selected their interest and your approach can be perfectly crafted to its audience.
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For a proper demo of this CRM solution:
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Rich’s View of ActiveConversion:
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