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Some days I feel like I have been at this CRM analyst gig too long. Can I really bring myself to look at yet another CRM? Then I have a briefing like the one I just had with the folks at Zoho! Just when I start to feel like a totally cynical old fart, they blow me away with a dramatic product launch that I expect to rock the market!
Bigin, the new pipeline-centric CRM that is built and priced for the needs of small and micro businesses. Bigin comes at an important time when businesses are going through a sudden, forced digital transformation to ensure business continuity. I believe this new addition will enable millions of small businesses to move their operations online and start seeing improved customer relationships.
“Small businesses are the heart and soul of our communities and with business owners struggling more than ever right now, our goal is to bring them world-class customer relationship management technology at an extremely affordable price,” said Sridhar Vembu, CEO and co-founder of Zoho. “We created Bigin to help small businesses achieve maximum growth with a minimal learning curve. Small businesses can stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationship.”
How does Bigin help small businesses?
Bigin is the only CRM in the market that offers the 3 things that small businesses actually look for in a CRM:
● Great ease of use
● The right feature set
● Affordable pricing
Bigin brings spreadsheet-like simplicity to CRM so that anyone can use the tool. You don’t need prior knowledge of CRM, or have to spend additional resources to actually make your software work. While working on the new product, we also noticed that small businesses were being taken for a ride by vendors who removed essential CRM features from their basic plans but still called it the right choice for small businesses. We wanted that to change. With features like multiple pipelines, built-in telephony and workflow automation, Bigin contains just the right feature set to help small businesses run a full-scale customer-facing process inside their CRM. And most importantly, we wanted to offer all of this at the right price.
What are some of the highlights of Bigin?
Multiple pipelines for customer operations: With the option to create multiple pipelines with fully customizable stages, Bigin empowers small businesses to run their distinct customer operations inside CRM. Bigin’s pipeline view allows users to see their customer information in the most visually engaging way, and extend it to the entire customer journey.
Set up in 30 minutes or less: Bigin is simple and practical. It allows businesses to set up and start using the product in under 30 minutes with effortless on-boarding and guided set up. Users can start using the CRM right away without the need of product tutorials or any additional support.
Built-in telephony: Making and receiving calls anytime, anywhere is made possible through Bigin’s built-in telephony. Bigin also lets users choose from a range of popular telephony providers in the Zoho Phonebridge marketplace. With integrated telephony, Bigin gives you all the information you need to have well-informed calls with customers and prospects.
Workflow automation: Bigin’s easy-to-create automated workflows helps users drastically cut down on the time wasted on repetitive manual tasks. All you have to do is pick a routine task, create a simple workflow in minutes, and let Bigin do all the hard work.
Real-time notifications and analytics: Real-time notifications from prospects are delivered inside the CRM so that sales reps can take meaningful actions to improve the chances of closing the deal. Bigin’s out-of-the-box analytics dashboards with charts and KPIs empower businesses to make smarter, data-driven decisions.
Fully mobile: You don’t need to be at your desk to be in touch with customers. Manage emails, stay updated with your pipeline, and access key business information in real time with our mobile apps for iOS and Android.
Bigin is now available in 28 languages. Best of all, Bigin is the most affordable CRM system in the market right now, priced at $7 per month, per user, when billed annually.
Built for small businesses
Raju Vegesna, Chief Evangelist at Zoho explained why the solution was created saying: “Small businesses are the heart and soul of our communities and with business owners struggling more than ever right now, our goal is to bring world-class customer relationship management technology to every sized business at an extremely affordable price. We created Bigin to help small businesses achieve maximum growth with a minimal learning curve. Using the product, small businesses are able to stop relying on dozens of spreadsheets to manage customer activities and instead move to a CRM that is easy to use and allows them to focus on growing and building strong customer relationships.”
I am following more than 6,000 CRM solutions Bigin stands alone – a unique solution in this over-crowded market. Factor in the amazing pricing and small business owners can finally have the CRM power that they deserve.
As always, I will have a complete review real soon now. You can get instant product access now by signing up a free 15-day trial of Bigin.