This review was last updated
This CRM Review examines MediaFunnel.
In-Depth CRM Review
101 Lucas Valley Road
San Rafael, CA 94903-1700
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Marketing
Seats: Small Enterprise/Enterprise
About the Company:
MediaFunnel is the enterprise social media management system that lets multiple users manage content on multiple Facebook and Twitter accounts.
MediaFunnel’s features include Brand Monitoring, Tweet and post scheduling, Tweet and Facebook post assignment. User roles include: Guest, Contributor, Publisher and Administrator. Users can post to multiple accounts simultaneously.
The Contributor role lets you define users who can create social media content, but their content must be reviewed by a Publisher or an Administrator before its publicly available on Twitter or Facebook. This adds a level of security to your organization’s social media presence.
Tweets and Facebook Page wall posts can be scheduled for a specific time, or a set of content can be time released at pre-defined intervals during a specified time window.
About the Product:
Multiple Users and User Roles
MediaFunnel supports administrator, publisher and contributor roles. For each social media channel, set a user for no access or a specific level of access. Prevent potentially harmful content from being published. Implement approval processes.
Multiple Social Media Channels
No more passing around social media account logins. MediaFunnel supports multiple Twitter profiles as well as multiple Facebook accounts and Pages. MediaFunnel also connects to LinkedIn, WordPress.com and Tumblr. Submit a single post to multiple social media channels simultaneously.
Twitter & Facebook Brand Monitoring
Set up background Brand Monitoring based on keywords, mentions, direct messages and more. Find out what’s being said about your brand and respond. Unlike static search, Brand Monitoring runs 24/7 and stores results for months.
NetBase is the social media intelligence platform that monitors the entire Web for mentions of your brand and any keywords that you specify. NetBase supports the customer-to-business (C2B) strategy that is being adopted by global corporations.
Time Release Tweets and Posts
Release Tweets or Facebook posts at specified intervals over the course of a defined time release window. With the real-time Web, consistency gets you more exposure. (Note that this feature does not yet include auto reposting).
Tweet and Post Scheduling
Schedule a tweet or a post to be published on a specific day and at a specific time. Align your content with events. Post at the optimal times of day and days of the week.
Tweet and Post Assignment
Assign Tweets and Facebook posts to specific MediaFunnel users for issue handling or inquiry follow up. Make sure that the person with the most relevant knowledge replies to your prospect or customer.
Receive Brand Monitor and other keyword alerts, even when you are on the road. Respond quickly to any form of social media feedback and watch your audience members publicly comment about how responsive your organization is.
Per Account Cotag Activation
Cotags allow you to personalize your Tweets and posts by including team members’ initials. Cotags can be enabled or disabled per user and per social media channel.
URL Shortener Integration
Integrate MediaFunnel with your bitly, goo.gl, bud.url or su.pr account. Track clickthroughs on links within posts and find out what type of content drives visitors to your Web site. Using a custom URL shortener? Contact us to discuss.
White Label Option
Drop your brand name into applications such as Twitter and Facebook, so that Tweets and Posts display as via Your Brand or via Your Client’s Brand with your company graphic (additional monthly charges apply).
The MediaFunnel user interface is available in English, German, Spanish, Italian and French. Each user within an account can select the language that they would like to view in the interface.
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of MediaFunnel:
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