Snake Bite Kit

Welcome to the Snake Bite Kit!

___________________________________________________________________

Many people in sales & marketing are on a never ending quest for the "silver bullet," the magic answer that will mean no more prospecting, lost sales, or whatever. Some of you might even think CRM is your "silver bullet." Well, I grew up in the Vince Lombardi school of management and there ain't no silver bullet folks! If you have some fundamental problems with your sales or marketing strategies, CRM won't make them magically disappear.

Success in sales is based on doing a whole lot of little things - just right. But, I know you are all too busy to try and master all of these little things. That's why I call this section the "Snake Bite Kit." If you have ever been hiking in rattlesnake country, you probably carried a snake bite kit. You hope you never need it. But if you do, you need it bad! Treat these pages as your own sales & marketing snake bite kit. The next time you get bitten by some sales or marketing problem, perhaps you will find some instant relief here! This is also where I provide my Rich's Recommended Reads and Rich's Recommended Web Sites for each topic listed.

As is my custom, the list to the right is organized according to the challenges you are likely to face as you work prospects through the Total Customer Relationship Management life-cycle. It is a long page. So, scroll through it at your leisure. You are sure to find a fresh idea that just might solve an urgent customer challenge you face everyday!

--------------------------------------------------------------------------------

Reminder: I am updating all of these pages! It will take me a while. So, if you have a specific immediate challenge, just let me know!

--------------------------------------------------------------------------------

If you have other specific issues you would like to see us explore, just e-mail them to me. If it looks like something people might be interested in, I will research it and publish a response here.

CRM Project Challenges
Personal Selling Challenges
Marketing Challenges
Internet Marketing Challenges
Sales Management Challenges
Sales & Enterprise Management
Call Center Support Challenges
Customer Support Challenges
IT Management Challenges