CRM Review – Sales Performance Management


This CRM Review examines Sales Performance Management.

In-Depth CRM Review

Sales Performance Management

Synygy, Inc.
2501 Seaport Drive
Suite 100
Chester, PA 19013-2249


Telephone:  (610) 494-3300
Toll Free:    


CRM Category: Sales Management Support – Cloud
Sub-Category: Sales Compensation Management
Seats: Enterprise


About the Company:

Synygy provides solutions to help companies execute initiatives for improving sales channel performance, sales operations efficiency, sales force effectiveness, and sales analytics. Synygy’s comprehensive approach to incentive compensation management and sales performance management includes consulting services for assessing sales initiatives and transforming the design of data, workflow, compensation, reporting, analytics, and other sales processes; technology enablement services; and outsourcing services for managing sales operations, analyzing sales data, and continuously improving sales performance. With over two decades of experience and extensive operations in North America, Europe, and Asia, Synygy has delivered measurable outcomes for many of the world’s largest companies.

Founded in 1991 and with over 540 employees worldwide, Synygy is the largest and most experienced provider of incentive compensation management (ICM) and related sales performance management(SPM) software and services.

About the Product:

Sales performance management (SPM) is an essential component for efficiently managing sales operations and driving the effectiveness and productivity of salespeople and sales channels.

SPM is an integrated framework of business processes for:

  • determining the performance of salespeople, agents, brokers, and other sales channels (such as stores, dealers, and distributors);
  • using performance metrics combined with other data (such as sales, human resources, and finance data) to improve, recognize, and reward individual, team, and group performance; and
  • improving the efficiency and productivity of the sales operations function.

SPM Solutions

Synygy provides a comprehensive SPM Business Platform™ that helps companies get “above the cloud” by delivering technology enablement, standards and best practices, and continuous improvement to effectively optimize a wide range of SPM business processes, including:

  • incentive compensation management (ICM)
  • territory management
  • channel partner management
  • forecasting and optimization
  • objectives management
  • competencies management
  • recruiting, on-boarding, and off-boarding
  • coaching, development, and feedback


For complete pricing details, please contact the company directly.


For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.


Rich’s View of Sales Performance Management:

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Short List:

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Rich’s Recommended Reads

O.K., full disclosure, Andy Zoltners was a professor of mine at Northwestern. Sure, I still like the guy. But these are great books. I wish that I had them when I was a sales manager!



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