CRM Review – Silverpop Engage

Silverpop Systems

This CRM Review examines Silverpop Engage.

In-Depth CRM Review

Silverpop Engage

Silverpop Systems Inc.
200 Galleria Parkway
Suite 1000
Atlanta, GA 30339-5945


Telephone: (678) 247-0500
Toll Free:    (866) 745-8767
Fax:              (678) 247-0501


CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management
Seats: Small Enterprise


About the Company:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Our customers achieve superior Return on Relationship, by uniquely engaging each individual based on their behaviors. By utilizing Silverpop’s complete digital marketing platform, easily achieve success—enabling you to automate personalized experiences, increase revenue, improve ROI, and deepen brand loyalty.

Trusted by more than 5,000 brands around the globe, we offer a world-class services team, 24/7 customer support, and a network of partners. With Silverpop, every client gets the right mix of solutions for their specific digital marketing needs.

Why Silverpop?

When searching for a provider, you want to find a vendor who has tools designed to help integrate multiple channels—email, mobile, social and local. But you also want a vendor that makes it easy to capture contact behavior, and then translate this insight into reports. Ultimately, showing which campaigns or pieces of content were most effective in motivating prospects to take action. With Silverpop, you can become more automated, strategic and social all while collecting and acting on comprehensive behavioral data, as well as traditional demographics to take your marketing campaigns to the next level.

Although our roots are in email marketing, our vision has evolved. We have expanded our focus on tools and techniques that easily capture customer behavior, and leverage automation—driving higher conversion rates and relevant customer communications. Silverpop continues to combine the best features of email marketing and marketing automation. And we will continue to build on top of our robust database, so you can easily automate personalized marketing interactions.

We provide our customers with industry thought leadership, a world-class partner network, 24/7 support and the services they need to take their campaigns to the next level.


About the Product:

Engage Marketing Automation offers sophisticated marketing automation product capabilities that leverage behaviors, maximize campaign effectiveness and drive revenue. With the Engage Marketing Automation product you can:

  • Increase the quantity of leads entering your pipeline and nurture leads until sales ready
  • Easily build multi-track drip campaigns driven by prospect behavior
  • Execute consistent, relevant communications and follow-ups to keep your prospects engaged
  • Use multiple scoring models to score based on behavior and demographics
  • Route sales-ready leads directly to sales, and determine which still need further nurturing from marketing
  • Prove marketing ROI by measuring the impact of campaigns

Engage Email

Powerful email marketing and campaign management for behavior-driven, highly relevant communications

Engage Marketing Automation

Lead management and nurturing tools that leverage behavioral insight to drive revenue and align sales and marketing


Automated marketing campaigns built natively within Microsoft Dynamics CRM



For complete pricing details, please contact the company directly.


For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.


Rich’s View of Silverpop Engage:

To instantly view the complete In-Depth Review of this CRM solution, download the Kindle version from our page at!

This review is undergoing a major update and should be available real soon now!


Go ahead, Get a second opinion!

I have never claimed to be the only source of CRM software reviews. If you would like an alternative view of this CRM solution, here are some links that you can visit. However, if you are looking for totally independent, no BS! CRM reviews, I will look forward to working with you when you get back to my site!

Sorry, I have yet to find an independent review of this solution.


Short List:

If you are considering this program, you should also look at these other CRM solutions:

      • Coming Soon!


Rich’s Recommended Web Sites








Rich’s Recommended Reads



Still have questions about Silverpop Engage? Just leave a comment below!


Leave a Reply

Your email address will not be published. Required fields are marked *