CRM Review – Neolane


This CRM Review examines Neolane.

In-Depth CRM Review


Neolane, Inc.
275 Washington Street
Third Floor
Newton, MA 02458-1630


Telephone:  (617) 467-6760
Toll Free:  


CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management/Social CRM
Seats: Small Enterprise


About the Company:

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 400 of the world’s leading companies including Alcatel Lucent,, Sears CanadaSephora Europe, and Sony Music.

Working alongside with our customers and partners, Neolane is redefining the way brands engage with their customers and prospects.  In the process, we’re helping them to generate superior marketing results.


About the Product:

Neolane’s conversational marketing technology has everything you need to plan, target, execute, and measure even the most sophisticated cross-channel marketing strategies. Our enterprise marketing software platform includes:

  • Neolane Campaign – A cross-channel campaign management solution for engaging customers and prospects in one-to-one lifetime dialogues across traditional and emerging channels.
  • Neolane Interaction – A real-time offer recommendation engine for delivering personalized, one-to-one messages and offers seamlessly across inbound and outbound channels.
  • Neolane Social Marketing – A social marketing automation application for engaging fans and followers in one-to-one dialogues within social media, including Facebook and Twitter.
  • Neolane Message Center – A high-volume transactional email solution for generating real-time communications that drive revenue with personalized marketing offers.
  • Neolane Leads – An enterprise marketing automation solution that accelerates revenue with integrated lead generation, scoring, routing, and nurturing capabilities.
  • Neolane MRM – A Marketing Resource Management solution for creating marketing plans, optimizing resources and spend, and facilitating collaboration among internal and external users.



For complete pricing details, please contact the company directly.


For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.


Rich’s View of Neolane:

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This review is undergoing a major update and should be available real soon now!


Go ahead, Get a second opinion!

I have never claimed to be the only source of CRM software reviews. If you would like an alternative view of this CRM solution, here are some links that you can visit. However, if you are looking for totally independent, no BS! CRM reviews, I will look forward to working with you when you get back to my site!

Sorry, I have yet to find an independent review of this solution.


Short List:

If you are considering this program, you should also look at these other CRM solutions:

      • Coming Soon!


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