This CRM Review examines HootSuite.
In-Depth CRM Review
HootSuite Media, Inc.
5 East 8th Avenue
Vancouver, British Columbia V5T 1R6
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Twitter Tool
Seats: Small/Medium Business
About the Company:
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audiences, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social networks securely, plus provide custom reports using the comprehensive social analytics tools for measurement.
Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.
About the Product:
Social Network Management
Save your time and your sanity. Improve productivity by managing all of your social networks within HootSuite. The dashboard is designed for you and your team to listen, engage and measure all from one simple interface.
With HootSuite’s Twitter integration, you have all the tools needed to grow, nurture, and engage your audience. Use HootSuite to send and schedule Tweets, listen using search, list and keyword tracking streams, as well as monitor Mentions, Direct Messages, Sent Tweets, Favorited Tweets, and more in dedicated streams.
Simplify your social media with HootSuite’s advanced Facebook functionality. Post updates, add images, monitor feeds, and more. Teams can manage complex campaigns – including Profiles, Pages, Events, Groups, and Search.
Connect with clients, broadcast news, amplify recruitment efforts, and monitor industry conversations with HootSuite’s LinkedIn management. HootSuite allows you to post directly to your Company Pages, Groups and Profiles, as well as create job search streams.
HootSuite’s Google+ Pages integration allow brands to use HootSuite’s business-focused functionality for account management and publishing targeted messaging to circles. Share and comment on posts, search public posts and updates, see recent user activity, as well as view comments and +1s.
HootSuite’s Foursquare management combines way-finding, social marketing and gaming which encourages everyday socialites to “check in” at locations to alert their friends, share tips and even become “mayor” of a location.
Not just for microblogging, use HootSuite’s WordPress management to schedule and cross-post content to multiple WordPress accounts. The publishing platform integration also allows you to reblog noteworthy posts and create a stream for blogs you’re following.
Japanese social network, mixi, has over 30 million users and is integrated into the dashboard so you can manage network updates from one location.
The HootSuite App Directory allows you to add even more social networks and tools into your dashboard. Example networks include Tumblr, YouTube, Flickr, as well as marketing focused tools such as MailChimp, SocialFlow, InboxQ, Constant Contact, and many more.
Customize. Automate. Simplify.
Get a better view of your social campaigns with powerful analytics tools and customizable reports that will give you a complete and comprehensive picture of your participation in social spaces.
HootSuite Social Analytics closes the loop between social and digital with real-time views into campaign results.
Monitor and measure your fans, likes, comments and page activity right from the dash. Drill down into your fans based on demographic, region, language, and post source. Optimize your messaging with per post insights, including reach, engaged users, “talking about this” and virality. Plus, historical comparisons allow you to see trends over time.
Using Google Analytics and URL parameters, trace revenue and web conversions to your social outreach. Drill down into site traffic data including source, and region. View sparklines for page views, bounce rates and more.
Twitter Profile Stats
Gain an overview of your Twitter account by tracking the number of followers, following, lists, mentions, and more. Do more with your monitoring by comparing keywords over time and Twitter sentiment.
Official partner in the Twitter Certified Analytics Program
Ow.ly Click Stats
Choose between individual and aggregated click stats for your shortened ow.ly URLs. Drill down by region and date, track referers and popular links, and compare link summaries over time to help optimize your social media tactics.
Google+ Pages Analytics
Google+ Page Analytics are also integrated into HootSuite, providing teams with five analytic modules to directly measure results, such as daily growth, number of users added to circles, +1 shares, and posts per day.
* This analytics module available with HootSuite Enterprise
Create reports based on your Organization’s metrics such as posts assigned, sent, and resolved. Stats are available for individual users activity and aggregated for the entire team.
* This analytics module available with HootSuite Enterprise
Keep members of your organization in the loop with HootSuite Reports. Combine social media analytics integrations to create comprehensive reports that can be shared with any HootSuite user, not just team members. Schedule updates daily, weekly, bi-weekly or monthly so that everyone is up-to-date with your campaign results.
Communicate the volume, visibility, and perception of your social initiatives with teammates to identify successes and opportunities for improvement.
- Choose between Quick Analytics and Custom Analytics
- 40+ individual analytics modules to choose from
- View dynamic real-time reports or download as a PDF
- Customize titles and headers for branded reports
- Lay out reports with ease using drag-and-drop functionality
- Templated reports are available
Better Conversations Through Social
HootSuite message management simplifies the ways you listen and publish updates to your social networks. By hosting all of your social networks and pages in one dashboard, you can monitor for brand mentions, schedule campaign messaging and effectively respond to your audiences in real-time.
With HootSuite you have the following publishing features at your fingertips to help increase efficiencies with broadcasting campaign messaging:
- Message drafts
- Message scheduling
- Bulk csv uploader *Pro & Enterprise
- Geo-targeting for Facebook posts *Enterprise
- RSS feeds
The advanced monitoring and listening tools allow you to perform and save advanced searches, filter for content and create and manage Twitter lists and followers.
- Create search streams
- Search by @mentions
- Search by hashtag
- Filter by geo-location, Klout, keyword and language
- Create search streams based on any keyword
- Use smart queries for multiple terms
The Dashboard in Your Hand
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of HootSuite:
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