CRM Review – HomeFront Software

HomeFront Software

This CRM Review examines HomeFront Software.

In-Depth CRM Review

HomeFront Software

HomeFront Software Inc.
206, 3112 11th Street NE
Calgary, Alberta T2E 7J1


Telephone:  (403)
Toll Free:    (866) 716-7291
Fax:            (403) 202-5148


CRM Category: Field Sales Support – Cloud
Sub-Category: CRM/SFA
Vertical Solution: 236117 – Home Builders
Seats: Small Enterprise


About the Company:

HomeFront  Software is an industry leader in providing business process management tools to help residential builders & contractors make smarter decisions. We pride ourselves on listening and learning from our home builder customers, and improving and enhancing our technology systems with each new development in the construction industry.

With long term commitment and dedication to the homebuilding & construction industry; HomeFront Software continues to set the pace for software innovation and continues to be a leading provider of business management tools which are relevant, current and essential to the vertical markets within the construction industry.

About the Product:

For the medium sized Custom or Model Option builder it is becoming increasingly important to close the gaps between different functions in the company, you may even have reached the level where different functions are performed in different departments. Internal communication controlled by standard workflow is critical. There are also significant benefits available in extending the reach of your “automatic” communication to your trades utilizing a vendor web portal. A flexible process is always key for builders that allow client customization to their homes. It is important that the software solution you deploy to replace manual processes or a lesser system can provide that flexibility and at the same time offer the benefits of automation and information sharing. This is whereHomeFront excels!

Communication / Process

Whether you are pricing a custom home, a model plan with predefined options or a custom option, information has to be communicated between sales and Estimating. HomeFront has built in workflow to manage the internal 2 way workflow that comes with Standard selections, Custom Options and Change Orders. Requests from Sales for custom pricing gets queued up for Estimating to complete and publish pricing with specs back to Sales, of course both processes has ability to notify via E-mail or Dashboard reporting. Price management of Models and standard options are easily maintained by estimating price publishing from Estimating to sales for models and predefined options. Both processes are supported by strong sticks and bricks type estimating and a vendor quote management system. Tools for Margin analysis are available for both sales and estimating. If you are a true custom builder you may also need to provide multiple quotes with varying levels of detail to the prospective buyer. HomeFront can do it, and also allow you to finalize the quote to create a job with budgets and expected PO’s ready to go.

Accounting Integration

HomeFront integrates to Quickbooks, Masterbuilder and Timberline Office. At this level we often find that Quickbooks can still do the trick since the Management of your business outside of accounting would be handled in HomeFront . If you find that Quickbooks is no longer sufficient then we recommend a move into Sage Masterbuilder. It’s also nice to know that

Estimating can easily publish new models and options or modify sales pricing based on ever changing vendor pricing. A controlled process facilitates sales agents’ pricing requests for custom changes. Built in bid management can be enhanced by activating the vendor portal allowing vendors to supply their pricing online. The online portal also allows communication of PO’s, schedules, drawings, change orders and scheduling notifications to the vendor.



For complete pricing details, please contact the company directly.


For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.


Rich’s View of HomeFront Software:

To instantly view the complete In-Depth Review of this CRM solution, download the Kindle version from our page at!

This review is undergoing a major update and should be available real soon now!


Go ahead, Get a second opinion!

I have never claimed to be the only source of CRM software reviews. If you would like an alternative view of this CRM solution, here are some links that you can visit. However, if you are looking for totally independent, no BS! CRM reviews, I will look forward to working with you when you get back to my site!

Sorry, I have yet to find an independent review of this solution.


Short List:

If you are considering this program, you should also look at these other CRM solutions:

    • Coming Soon!


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