CRM Review – Fuld Competitive Intelligence

Fuld & Company

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Fuld & Company
25 First Street
Suite 301
Cambridge, MA 02141-1801


Telephone:  (617) 492-5900
Toll Free:    
Fax:            (617) 492-7108


CRM Category: Field Sales Support – Cloud
Sub-Category: Business Intelligence/Competitive Intelligence
Seats: Small Enterprise


About the Company:

Fuld & Company is the world’s preeminent research and consulting firm in the field of competitive intelligence

Founded in 1979, the firm has served over half the U.S. Fortune 500 and numerous international clients. Our teams are organized along industry lines, with centers of expertise in consumer productstechnology,telecommunications, financial services, business servicesinsurancepharmaceuticals/ healthcare, andindustrial manufacturing. Fuld delivers customized, proprietary research, analysis and consulting designed to help clients:

  • understand the competition
  • seize market opportunities
  • anticipate and thwart competitive challenges
  • drive growth and boost profits

Build competitive advantage. Information is everywhere. Intelligence is unique, harder to find. Intelligence earns its name only when it serves a purpose, when it informs a decision. Fuld’s Primary Research and Analysis  enables more informed judgments related to mergers and acquisitions, new product introductions, market entry, tactical sales plans, distribution channels, cost reduction programs, restructuring, supply chain management, employee recruitment and retention, and a variety of other critical business decisions.

Anticipate competitive threats. Fuld’s services help clients develop their competitive intelligence programs through monitoring, training, war games & strategy workshops and mentoring support. These advisory services are centered on a thorough analysis of your situation, existing business processes, the (softer) internal dynamics within your organization, and our seasoned understanding of what it takes to develop a world class competitive intelligence function. Our war game simulations help anticipate competitive moves before your rivals make them and enable response to act quickly and decisively on competitive issues of high strategic importance.

Create external focus. The ever-mounting challenges of today’s markets— new competitors, new ways of doing business, emerging technologies, and intense client demands— have raised the intelligence function to a business imperative. Fuld helps clients through its Intelligence Process Consulting to bring the external picture into focus. We develop strategies that anticipate change rather than react to it. We can direct the entire process of establishing an intelligence capability, or we can guide you through specific aspects of its development. Our approach is flexible and designed to meet the unique needs of each client.


About the Product:

We know executives need to make decisions expediently, based on real-world events and accurate intelligence.

Yet too many organizations filter and delay critical intelligence, hampering their ability to make strong decisions. Others simply have no organized mechanism to capture and use intelligence, even when it exists in abundance in their companies. Fuld & Company works with such companies to raise their competitive intelligence competency and build CI programs that deliver results. Our model of a world-class competitive intelligence function marries strategy with intelligence by promoting a seamless execution of systematic risk identification, organizational awareness and acceptance, intelligence monitoring, and management action. We do this through several inter-related services:

Benchmark Your CI Program – A Self Test

Find out how your competitive intelligence program measures up to other companies. 
We have applied this tool to companies around the world to allow them to see whether their programs are “world class,” or in which areas their programs need improvement. By completing this benchmarking survey, you will receive an analysis of your competitive intelligence program, a benchmark comparison of your answers compared to your peers from other companies, a free article on how to use this self-diagnosis approach to improve your CI program, and a free copy of From Stick Fetchers to World Class® CI Benchmark Report.



For complete pricing details, please contact the company directly.


For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.


Rich’s View of SurveyPro:

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Short List:

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